our solutions

Sensory testing is the only way to determine how your product performs in the way that matters most to your consumers. The sensory experience is one of the biggest drivers of re-purchasing and if you have to get ONE thing right – this is it. Whether it is the cheese pull of a pizza, the bite of a piece of boerewors, the astringency of a wine, the sweetness of a custard or the flavour of a cordial, it all adds to the consumer experience.

We help our clients to make informed decisions about the sensory profiles of their products throughout the product value chain: designing new flavour variants, testing a new manufacturing method, or validating new suppliers. We even help settle disputes between our clients and their customers or suppliers.

We help our clients to make informed decisions about the sensory profiles of their products throughout the product value chain: designing new flavour variants, testing a new manufacturing method, or validating new suppliers. We even help settle disputes between our clients and their customers or suppliers.

How do we do sensory testing?

It all comes down to asking the right questions to the right panel. Panels can be target market consumers, trained sensory panels or product experts and each of these types of panels can tell a unique part of the products’ sensory story. Asking the right questions mean that we make sure we understand our customers’ requirements and can then custom design the right sensory testing approach to ensure that we get the right answers.

Where do we test?

Our trained panel work takes place in Stellenbosch. Through our innovation processes, we operate a mobile sensory testing lab with custom tasting booths that can be used anywhere. We conduct most of our consumer testing in Gauteng, although we also have capabilities in the Western Cape and KZN.

Where do we test?

Our trained panel work takes place in Stellenbosch. Through our innovation processes, we operate a mobile sensory testing lab with custom tasting booths that can be used anywhere. We conduct most of our consumer testing in Gauteng, although we also have capabilities in the Western Cape and KZN.

Sensory profiling
  • Our trained sensory panel will evaluate your product against other products of interest to generate sensory profiles that describes each product.
  • These profiles can be compared side-by-side to see which attributes are equally intense and which differ significantly.
  • If there are enough products, we can also create a sensory landscape that shows trends and sensory likenesses based on the product sensory profile as a whole.
  • Sensory profiling can be used to track
    competitors, continuously improve products or create a new product profile to disrupt markets.

Contact us for an evalution

  • Our trained sensory panel will evaluate your product against other products of interest to generate sensory profiles that describes each product.
  • These profiles can be compared side-by-side to see which attributes are equally intense and which differ significantly.
  • If there are enough products, we can also create a sensory landscape that shows trends and sensory likenesses based on the product sensory profile as a whole.
  • Sensory profiling can be used to track
    competitors, continuously improve products or create a new product profile to disrupt markets.

Contact us for an evalution

Drivers of Consumer Preference

By combining data from consumer product tests and sensory profiling, we identify which product attributes drive consumer preference and more importantly, which attributes to avoid. We identify clusters of consumers who prefer certain flavour profiles and find out exactly why they like those products.

Find out what drives your consumers

By combining data from consumer product tests and sensory profiling, we identify which product attributes drive consumer preference and more importantly, which attributes to avoid. We identify clusters of consumers who prefer certain flavour profiles and find out exactly why they like those products.

Find out what drives your consumers

Sensory Problem Solving
  • We are at your service to conduct sensory tests to help you solve problems relating to the sensory profiles of your products.
  • For example, if you need to test whether a process/ingredient change significantly affects your product’s sensory profile, we can assist by testing your problem with unbiased and scientifically sound sensory evaluation methodologies.

Contact us for a sensory test

  • We are at your service to conduct sensory tests to help you solve problems relating to the sensory profiles of your products.
  • For example, if you need to test whether a process/ingredient change significantly affects your product’s sensory profile, we can assist by testing your problem with unbiased and scientifically sound sensory evaluation methodologies.

Contact us for a sensory test

Sensory Evaluation Training
  • We provide introductory sensory training programs in sensory evaluation of food and beverages. Our training programs are customised to our clients’ needs.
  • The training is conducted by a sensory specialist with substantial experience in sensory evaluation and sensory training in corporate R&D and quality assessment environments.
  • Our introductory course framework consists of the following:
    • Introduction to basic principles of the sensory evaluation of food
    • Recognition of product specific sensory attributes
    • Application of a variety of sensory methods used in R&D and Quality Control environments

Contact us for sensory training

  • We provide introductory sensory training programs in sensory evaluation of food and beverages. Our training programs are customised to our clients’ needs.
  • The training is conducted by a sensory specialist with substantial experience in sensory evaluation and sensory training in corporate R&D and quality assessment environments.
  • Our introductory course framework consists of the following:
    • Introduction to basic principles of the sensory evaluation of food
    • Recognition of product specific sensory attributes
    • Application of a variety of sensory methods used in R&D and Quality Control environments

Contact us for sensory training

Independent Sensory Consultation

We provide independent and objective sensory consultation services.

These may include:

  • Independent assessment of your product sensory quality to serve as evidence in supplier/buyer disputes.
  • Assessment and optimisation of your internal sensory testing processes

Contact us for a sensory test

We provide independent and objective sensory consultation services.

These may include:

  • Independent assessment of your product sensory quality to serve as evidence in supplier/buyer disputes.
  • Assessment and optimisation of your internal sensory testing processes

Contact us for a sensory test