SENSORY TESTING: OBJECTIVE. INDEPENDENT. TAILORED FOR YOUR BUSINESS
SenseLab is a boutique sensory evaluation agency based in Somerset West, South Africa. We offer objective and independent product sensory testing solutions that are backed by science and provide actionable results to makes our clients’ decisions about their products’ sensory profiles easy.


Our core business is sensory evaluation with trained sensory panels. We realise that speed, cost-effectiveness, and accuracy are important to our clients. Therefore, we specialise in proprietary and validated rapid sensory profiling methods which allows us to provide services that fits our clients’ requirements for business decision-making. We value the traditional but believe in embracing change that helps us to deliver on our clients’ needs.
Our core business is sensory evaluation with trained sensory panels. We realise that speed, cost-effectiveness, and accuracy are important to our clients. Therefore, we specialise in proprietary and validated rapid sensory profiling methods which allows us to provide services that fits our clients’ requirements for business decision-making. We value the traditional but believe in embracing change that helps us to deliver on our clients’ needs.

We also offer consumer testing services to test product delivery and drivers of liking. From product development to continuous improvement and ingredient changes, we help you deliver on your brand’s quality promise with products that delight consumers using our product sensory evaluation services.


We serve the entire food and wine industry value chain, including manufacturing, ingredient suppliers, retailers, and restaurants. Our clients range from small boutique wineries to multinationals. Our clients each have their unique needs and we tailor our sensory research solutions
to be a custom fit.
We serve the entire food and wine industry value chain, including manufacturing, ingredient suppliers, retailers, and restaurants. Our clients range from small boutique wineries to multinationals. Our clients each have their unique needs and we tailor our sensory research solutions
to be a custom fit.

We differ from traditional market research agencies in that our background, approach and proprietary methodologies are based on food science principles. Our strong corporate R&D background allows us to formulate our tests and present our results in a way that makes sense for your business as opposed to a text-book approach that is often taken by university service providers.

Our SOLUTIONS
Sensory profiling
Our trained sensory panel will evaluate your product against other products of interest to generate sensory profiles that describes each product.
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Drivers of consumer preference
By combining data from consumer product tests and sensory profiling, we identify which product attributes drive consumer preference and more importantly, which attributes to avoid.
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Sensory problem solving
We are at your service to conduct sensory tests to help you solve problems relating to the sensory profiles of your products.
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Sensory evaluation training
We provide introductory sensory training programs in sensory evaluation of food and beverages. Our training programs are customized to our clients’ needs.
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Independent sensory consultation
We provide independent and objective sensory consultation services.
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