Explore
the full potential
of your product

Understanding
your product for
market growth

Make strategic
product decisions
based on sensory
science

SENSORY TESTING: OBJECTIVE. INDEPENDENT. TAILORED FOR YOUR BUSINESS

SenseLab is a boutique sensory evaluation agency based in Somerset West, South Africa. We offer objective and independent product sensory testing solutions that are backed by science and provide actionable results to makes our clients’ decisions about their products’ sensory profiles easy.

Our core business is sensory evaluation with trained sensory panels. We realise that speed, cost-effectiveness, and accuracy are important to our clients. Therefore, we specialise in proprietary and validated rapid sensory profiling methods which allows us to provide services that fits our clients’ requirements for business decision-making. We value the traditional but believe in embracing change that helps us to deliver on our clients’ needs.

Our core business is sensory evaluation with trained sensory panels. We realise that speed, cost-effectiveness, and accuracy are important to our clients. Therefore, we specialise in proprietary and validated rapid sensory profiling methods which allows us to provide services that fits our clients’ requirements for business decision-making. We value the traditional but believe in embracing change that helps us to deliver on our clients’ needs.

We also offer consumer testing services to test product delivery and drivers of liking. From product development to continuous improvement and ingredient changes, we help you deliver on your brand’s quality promise with products that delight consumers using our product sensory evaluation services.

We serve the entire food and wine industry value chain, including manufacturing, ingredient suppliers, retailers, and restaurants. Our clients range from small boutique wineries to multinationals. Our clients each have their unique needs and we tailor our sensory research solutions
to be a custom fit.

We serve the entire food and wine industry value chain, including manufacturing, ingredient suppliers, retailers, and restaurants. Our clients range from small boutique wineries to multinationals. Our clients each have their unique needs and we tailor our sensory research solutions
to be a custom fit.

We differ from traditional market research agencies in that our background, approach and proprietary methodologies are based on food science principles. Our strong corporate R&D background allows us to formulate our tests and present our results in a way that makes sense for your business as opposed to a text-book approach that is often taken by university service providers.

Our SOLUTIONS

Sensory profiling

Our trained sensory panel will evaluate your product against other products of interest to generate sensory profiles that describes each product.

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Drivers of consumer preference

By combining data from consumer product tests and sensory profiling, we identify which product attributes drive consumer preference and more importantly, which attributes to avoid.

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Sensory problem solving

We are at your service to conduct sensory tests to help you solve problems relating to the sensory profiles of your products.

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Sensory evaluation training

We provide introductory sensory training programs in sensory evaluation of food and beverages. Our training programs are customized to our clients’ needs.

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Independent sensory consultation

We provide independent and objective sensory consultation services.

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Testimonials

We engaged with Leanie from SenseLab over a year ago to partner with us in developing a bespoke Sensory Evaluation Training program amongst other services which SenseLab is able to provide. Their expertise, knowledge and experience in this field is world class. They are professional, committed and always willing to help us find a solution.

Woolworths Foods

In2Food made use of SenseLab, to train a broad base of colleagues in the Product, Technical and Quality fields across our organization, in the basic principles of sensory evaluation as well as some specialist R&D product evaluation projects.

SenseLab put together excellent content, and an interactive workshop, which was well positioned for our teams, now and into the future.”

In2Food

Working with SenseLab when developing new brands is such a pleasure. SenseLab provides the perfect balance between science and creativity. Sensory profiling is an underrated field of science that should be included in product development more often.

Xania van der Merwe for KURK Sales and Marketing Consultants

You’re in good company