In this sensory evaluation test we stack up your product against competitors in the same category to provide a sensory landscape that highlights drivers of uniqueness and innovation opportunities.
Our trained sensory panel generates detailed product sensory profiles that can be used for a direct competitor comparison or as a benchmark in product development.
Our proprietary methodologies provide fast and affordable results.
In this sophisticated sensory evaluation, we talk to two panels.
Our highly trained sensory panel tells us what the products taste like and our target market consumer panel tells us how much they like each wine.
We use specialised data analysis techniques to create a preference map which shows drivers of liking within the product category.
We identify clusters of consumers who prefer certain flavour profiles and find out exactly why they like those products.
Our sensory insights provide guidelines for developing products with winning flavour profiles that will result in improved repurchase rates and maximised profitability over a product’s life time.
Wine Brand Strategy Solutions
Our one-stop wine brand strategy solution by experts in wine consumer behaviour, oenology, and sensory analysis.
We meet, consider your needs, and custom-design a plan of action to align sensory, brand attributes, and pricing according to target market dynamics using one or more of the following solutions:
- Non-expert consumer research using surveys/interviews
- Trained sensory panel testing
- Prototype testing
- Low-performing wine brand analysis
- Competitor analysis
- Consult with your team to ensure the brand strategy is integrated from vineyard to consumer
- Independent analysis of in-house consumer & sales data
- Consumer market research design