Entries by Leanie Louw


We’re Now Servicing the Essential Oils Industry

We’re very excited to announce that we have expanded into the essential oils industry. This stems from an informal partnership with the biotechnology experts at SciCorp Laboratories. Together with SciCorp Laboratories we are offering a highly specialized fingerprinting package that includes chemical and sensory profiling (trained panel and/or consumer panels depending on the requirement). For […]

A Brief View of Consumer Trends for 2020 and Beyond

We have looked at consumer mega trend reports for 2020 and beyond that were published by Euromonitor, Mintel, and Synergy. Here are our key take-outs. Consumers are taking a more holistic approach to wellness. They are looking for products with specific functional benefits. They are buying to obtain a specific outcome (e.g. anxiety relief) as […]


Published in Wineland Magazine!

Our collaborative article with Stellenbosch University on sensory benchmarking in the wine industry was published in the Jan/Feb edition of Wineland Magazine! Here is the link to the article. Sensory Benchmarking in the Wine Industry – When, Why, How UPDATE: Our second article was published in the March edition of Wineland magazine on page 77. […]

Sensory Panels: How Much Should You Tell Them?

I had a very interesting conversation with one of my sensory panellists. She has been on my panel since I started my career as a sensory panel leader and serves on a number of sensory panels. A career sensory panellist, if you will. She told me that she could tell that the differences between the […]

Defining Wine Mouthfeel

Mouthfeel is paramount in the assessment of wine quality. It is one of the last aspects perceived during the wine tasting process and can mean the difference between a good wine and a great wine. Wine mouthfeel is mostly a tactile sensation. Mouthfeel is made up of several distinct factors: fullness, smoothness or roughness, particularity, […]


Shaking it up in the dairy industry

Dairy meets alcohol SenseLab started out in the alcoholic beverage market, so now that we are entrenching ourselves in the dairy industry, dairy innovations inspired by alcoholic drinks are especially exciting to us. Häagen-Dazs has recently launched a range of alcohol-flavoured ice creams infused with real alcohol (0.5% ABV). Flavours such as Bourbon, Rum, Amaretto, […]


We Now Provide Tasting Notes for Boutique Cellars

Sensory profiling with a trained panel can be very expensive, even when using cost-saving rapid sensory profiling methods. More often than not, boutique wineries simply do not have the research budget to justify the sensory profiling of their product with a trained panel. We want to help everyone in the wine industry However, we aim […]